Take the free leadership evolution quiz

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Take the free leadership evolution quiz

Kate sitting with a tea cup in hand with some greenery in the background


Lead well, without losing the plot

I help leaders build high-performing teams so they can achieve both business growth and personal balance.

With 30 years of leadership experience and a coaching style that mixes candour with clarity (and just the right amount of dry humour), I make complex leadership challenges easier to navigate - without diluting what matters.

290k+

followers of my alter-ego "Linda, the bad manager"

150m+

video views across social media

Kate sitting with a tea cup in hand with some greenery in the background


Lead well, without losing the plot

I help leaders build high-performing teams so they can achieve both business growth and personal balance.

With 30 years of leadership experience and a coaching style that mixes candour with clarity (and just the right amount of dry humour), I make complex leadership challenges easier to navigate - without diluting what matters.

290k+

followers of my alter-ego "Linda, the bad manager"

150m+

video views across social media

THE STARTING POINT

Challenges you want solved

Challenges you
want to solve

Does leading feel harder than it needs to? You're not alone.


Here’s what most leaders secretly want (and what I help you achieve):

Does leading feel harder than it needs to?

You're not alone.


Here's what most leaders secretly want

(and what I help you achieve):

Feel in control without micromanaging

You want to step out of the weeds, trust your team, and know things are being done well, so you can focus on leading and being more strategic.

Build a team that takes ownership

You want a team that thinks for themselves, solves problems, takes accountability - so they’re not waiting for you to rescue them.

Be respected as a leader

You want your voice to carry weight with your team, your peers, and the board. You want to be seen as credible, decisive and strategic.

Grow without burning out

You want to grow yourself, your team and your organisation - without losing your health, family, or values. You want success with balance.

Navigate change with ease

You want to manage transitions, adversity, and tough conversations without the sleepless nights.

Enjoy leading again

You want leadership to be less exhausting and more energising - with less stress and frustration, and more confidence and ease.

RESULTS YOU CAN EXPECT

The perfect mix of support, challenge, techniques and strategies - delivered with a healthy dose of dry wit

The perfect mix of support, challenge, techniques and strategies - delivered with a healthy dose of dry wit

There’s no shortage of leadership advice out there. But unlike Linda’s “just work harder” mantra, my approach combines three things leaders actually need:

First-hand experience

I sat in the MD’s chair at 29. I’ve had a seat at multiple boardroom tables, steered teams through growth, crises, and change. I know what leadership really feels like - not just what the books say.

Practical tools that stick

From simple frameworks I’ve created to leadership theory that doesn’t feel heavy, I give you tools you can actually use - not just “be more confident” fluff, and definitely no corporate jargon.

Levity and humour

Learning sticks when it’s enjoyable. Whether it’s through storytelling, dry wit, or a cameo from Linda the Bad Manager, I cut through the nonsense and help create lasting change.

Who is Linda?

Who is Linda?

"Linda, the Bad Manager" started as my tongue-in-cheek alter-ego - and struck a chord with leaders everywhere.


Because, sadly, we’ve all met a "Linda"… and most of us can be a little "Linda" (even if we hate to admit it).


My mission is to help leaders be less like "Linda", and more like the inspirational leader they want to be, and their team deserves.


You can see "Linda" bombarding her way through on my social media channels, if you’ve not met her before!

SERVICES

How we can work together

A self-paced online leadership programme packed with tools and frameworks - access for six months

The Leadership Accelerator is a 6-month group coaching programme with practical tools, peer support, and accredited results

Personalised one-to-one support to tackle your leadership challenges with focus, clarity, and confidence

Boost collaboration, alignment, and performance across your whole team with workshops, training & events


Not sure which is right? Take my free quiz to help figure it out



Not sure which is right?

Take my free quiz to help figure it out


EMPOWERING LEADERS

Who I help succeed

Kate outside with her hands crossed
Kate outside with her hands crossed
Kate outside with her hands crossed

Owners and managers of small to mid-sized businesses

I specialise in working with leaders in agencies and consultancies - to develop strategic skills to manage growth and long-term goals

C-suite and senior leaders

I support senior leaders who want to build trust, handle complexity, drive performance and navigate the complexities of leading effectively at scale

Aspiring & newly-promoted leaders

I help those new to leadership to set themselves up for success with confidence, clarity, and direction from the start


"Linda" would place herself as a C-suite leader who’s already perfect and doesn’t need coaching -
“Just work harder, stay later, and remind your team you’ll fix it if they don’t.”

If you’ve ever caught yourself sounding even a tiny bit like "Linda"… perhaps you’d like to have a chat..


TESTIMONIALS

If you’re ready to be next on this list - explore more here

A lovely bunch of thank yous

5.0

Reviews on Google and LinkedIn

I’d absolutely advise any business leader to take the step and work with Kate

I never really appreciated the value and power of taking external professional advice. I’ve always worked for myself or...

Andy Baxter

Managing Director

The Digital Academy gave me the structure and space to focus on my own growth

The mix of short, powerful videos and thoughtful workbooks made it easy to build new habits straight away. I came away f...

Jasmina Mularska

Group Product Manager

Kate has been instrumental in shaping my approach to leadership

I’d like to say a heartfelt thank you to Kate for her incredible support throughout the Leadership Accelerator I recentl...

Robert Sangwa

Head of Programmes

Kate is thoughtful, insightful, and full of practical wisdom

Working with Kate over the past year has been one of the most grounding and impactful experiences of my professional lif...

Rachel Saywell-Burr

Founder

I cannot recommend Kate highly enough

I had the pleasure of working with Kate as my leadership coach over the past year, and I cannot recommend her highly eno...

Cassie Quartermaine

Head of Live

Kate pushes you to new heights while keeping the journey engaging and energising

Kate is an exceptional leadership coach who truly transforms the way you think, lead, and grow. Working with her over t...

Maxine Eunson

EMEA Client Sales

Kate creates a space for real growth

I had the pleasure of joining Kate’s Leadership Accelerator course and a six-month coaching program, and the impact I ob...

Maria Bedkowska

Medtech Marketeer

Incredibly engaging

Having seen the hilarious TikTok reels created by Kate Waterfall Hill her book How to Lead was at the top of my Christma...

Kristy C

Practice Manager

I would recommend a similar session to others most definitely - it felt like a safe environment

We had a great facilitation workshop with Kate today. It felt like a safe environment and having gone in quite closed mi...

Stephanie Bevan

Marketing Manager

I would highly recommend Kate for staff development delivery

I found the session very informative with lots of ideas. There was a great balance between keeping the delivery engaging...

Jon Childs

Kate was great at getting everyone to open up

Super insightful and great for problem solving ways of working - Kate was great at getting everyone to open up and helpe...

Heidi

Senior Account Director

Kate was very approachable and I would definitely recommend

It was positive to have a safe place to have discussions that are challenging with the wider team Kate was very approach...

Daisy Hoppen

Founder

Highly recommend Kate for a workshop

Highly recommend Kate for a workshop. Her guidance and insight was constructive and we are excited to implement the chan...

Marion Abramov

Agency Director

We’re leaving with tangible positive next steps

Kate was open and gentle enabling sometimes difficult conversations — we’re leaving with tangible positive next steps!

Tessa Griffith

Director of Talent and Brand

Kate was extremely insightful

Kate was extremely insightful and offered an interesting and very thoughtful approach to our workplace, offering a new p...

Brogan

Account Director

For anyone considering working with you, I'd highly recommend it

Reflecting on the coaching program, I'm genuinely pleased with the strides I've made in delivering effective feedback an...

Alex Shaw

Director

Very insightful and educational

Had a great session with Kate on the art of influencing and having difficult conversations. Very insightful and educatio...

Lou Stewart

Communications Manager

Thought provoking but action led

Thought provoking but action led. Love the toolkit and theory elements. Will remember to stay strong.

Sally-Ann Roberts

Culture & Engagement Lead

Kate has been a fantastic coach

Kate has been a fantastic coach. So approachable and easy to talk to, each session meant I came away with a focused appr...

Beccy Gibson

Managing Director

I can handle awkward conversations

As a founder and director of a growing start-up business, Kate’s book has been a true eye-opener for me - full of golden...

Dan Chapman

Co-Founder of Extracted

A pocket leadership coach

Kate's 'How to Lead' is a game-changer! It's like a pocket leadership coach, packed with practical tips you can use righ...

Joanna Lott

Business Coach

A must read for all founders

This is a must-read for all Founders - and in fact all leaders. Some great insights and, as you'd expect from Kate, lots...

Sally Wilson

Found & CFO

I can confidently say the Leadership Accelerator is a transformative experience

If you’re looking to elevate your leadership skills, meet some amazing fellow leaders & join community, I wholeheartedly...

Jasmina Mularska

Group Product Manager

Kate has a friendly and open approach

Kate has a friendly and open approach which facilitated an important conversation enabling our management team to find b...

Aron Woolnough

Assistive Technology Manager

Kate's attention to detail and ability to make everyone feel included made all the difference

A huge thank you to Kate for organising such an excellent training day! The session was not only well-structured and eng...

David Martins-Hesp

Assistive Technology Manager

Kate's coaching has helped me figure out strategies

I've struggled a lot with knowing what to focus on and when, as there is always so much going on and everything feels su...

Charlie Cawsey

CEO

Would highly recommend

I can vouch for Kate’s 1 to 1 coaching. I’ve found it invaluable to be able to talk through situations and problems and...

Karen Dodd

Managing Partner

The team now has a deeper understanding of others, their styles and objectives

With lots of product/company training in hand, I was looking for a day for my individually high performing team members,...

Leigh Quigg

Senior Director EMEA Marketing

I highly recommend Kate for leadership coaching

I highly recommend Kate for leadership coaching. She struck the balance between being forthright and empathetic. She act...

Claire Kwan

Senior National Representative

This course has been instrumental in my journey to becoming a better manager and leader

Kate's Leadership Accelerator programme provided a truly supportive and safe space for growth. We explored various leade...

Fiona

QC Manager

Working with Kate really reinforced our strategic vision

I absolutely loved working with Kate Waterfall Hill along with my senior team - sometimes having an external perspective...

Chloé Nelkin

Founder

Kate guided me through the most difficult period of my entire career

I’ve been a business owner & leader for the past 12 years. I worked with Kate on a One to One basis for approx 6mths. Ka...

Zoe Wyles

Business Owner

Kate listens, asks clever questions, and shares her wisdom and experience in such an emotionally intelligent way

I've been working with Kate for the past six months, and I would highly recommend her to anyone looking for outstanding...

Ellie Glason

Founder & Director

Dynamic, varied & Kate was a fantastic host

Kate facilitated an excellent workshop that helped me gain valuable insight into my team. After a recent role change, I...

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Rachel Winter

Commercial Manager

Opportunity to gather and learn with our team

In recognition of International Women's Day, we invited Kate Waterfall Hill to our offices to host a workshop with our t...

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Seddons Solicitors

Kate covered so much from growth mindset and time management, to managing others and dealing with conflict

Kate delivered a brilliant leadership workshop for us, keeping everyone's attention throughout the day. She covered many...

avatar

Sally Willson

Founder & CFO

I felt like I had the benefit of a 1:1 leadership coach

Kate is an expert in her field and has a way about her that ensures you feel comfortable but also challenged. She will p...

avatar

Laura Moroney

Operations Director

Eternally grateful that I discovered Kate

I highly recommend the leadership course with Kate. It changed how I work with others, not just the people I manage but...

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Sam Hallowes

Change Management Lead

I really liked having a safe space on the weekly calls

I decided to work with Kate to support my leadership approach during a transition phase in my career. What I came away w...

diana

Diana Kennes

Regional Property Manager

Really appreciated Kate's warm, open, and safe environment

Thanks to the wonders of TikTok I went from giggling away at Kate's alter ego "Linda" - to joining her 12-week Leadershi...

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Hazel Dickson

Market Development Manager

Perfect balance between leadership theory and practical application

Kate's approach to the course has struck the perfect balance between leadership theory and its practical application in...

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Marie Therrien

Director of Implementation

Kate was kind, engaging, and made everyone feel at ease

Kate's leadership course is fantastic. Not only is it full of practical techniques I could (and did) apply the very next...

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Steph Meyer-Scott

Insights & Strategy

Kate gives you lots of practical tips that you can implement

I first came across Kate on Facebook through her "Linda, the bad manager" TikTok videos. To me, the fact that she could...

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Jess G

Kate’s laser-focused, empathetic questioning, her professionalism and good humour made the weekly sessions impactful and fun

Kate’s Leadership Accelerator course transformed my relationship with my role as a senior leader in education. In a chap...

Rosie Flint

Assistant Head Academic

The experience has been transformative

I've had the pleasure of working with Kate as my leadership coach for the past six months, and the experience has been t...

Denna Antoniou

Senior Project Manager

Kate gave me the confidence to "LET GO" more

I'd been thinking of stepping away from working behind the chair after 40yrs of hairdressing, but didn't really know how...

Jeff O'Neil

Founder

Refreshing approach, technique, and style

I’ve had the privilege of working with Kate for last couple of years at The Network Collective, initially as a peer, but...

Craig Northveth

CEO

Positive, thought-provoking, and incredibly valuable

I find the discipline of carving out time for coaching to be hugely beneficial. It's an incredibly efficient use of time...

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John Waterhouse

Founder & Chairman

Kate is honest, supportive, challenging, and encouraging—all while being firmly on my side

I never thought I needed a business coach. I mean, with the daily juggle of running a business and managing Mum life, if...

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Kelly Goodship

Managing Director

I received a mine of information and extra resources

The coaching sessions I had with Kate had a transformative effect, not only on my deliverables but also on my career. As...

Marie-Sophie Ferriere

Sales & Marketing Manager

Kate’s coaching has changed me as a leader

Your coaching has changed me as a leader, for which I will always be grateful. Can’t wait to continue the journey.

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Jerina Hardy

Head of Communications

Kate’s intellect is razor sharp, she is exceptionally professional, and just ‘gets you’

Whilst her TikTok alter ego Linda shames you, Kate validates and hears you. Don’t be fooled though, she won’t let you of...

Maria Hvorostovsky

Headhunter & Podcaster

Best experience I've had thus far with coaching

Kate provided the best experience I've had thus far with coaching. She was always very focused on the outcomes I wanted...

Emem Attah

Management Accountant

Safe and confidential space to discuss challenges

The initial programme of coaching sessions with Kate helped me to bridge the gap between where I was & where I wanted to...

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Clare Tyndall

Head of Department

Her perspectives on work life queries are second to none

Kate brings a level of freshness to leadership coaching that is much needed in this ever changing working environment. H...

Ali Hussain

Consultant

I feel more confident and less stressed

Coaching really helped me get to the core of a number of topics and come up with ideas to change some long-standing beha...

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Jess Wyatt

Account Director

Refreshing and very different to other management training

Kate is very intuitive and very quickly identified and understood the issues I was facing, using coaching methods to hel...

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Maya Frost

Director of Marketing

It was a powerful learning and development experience

I've had the privilege of 1-2-1 coaching sessions with Kate and it has been a powerful learning and development experien...

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James Dann

Operations Director

Extremely personable, and highly experienced

I have been attending Kate’s coaching sessions for the past year and have found them “on point” every time! Kate is extr...

Emma Hillier

Senior Consultant

Thought provoking, non judgemental, powerful

If you are ever considering getting some coaching around specific areas of your life, I really cannot recommend Kate eno...

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Anna Houldsworth

Head of Department

Our sessions were extremely productive and insightful

Working was Kate was absolutely wonderful! Our sessions together were extremely productive and insightful, I learned inv...

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Elizabeth Marlow

Executive Producer

I’ve become a more organised and effective leader

I’m writing to recommend Kate for her fantastic leadership coaching. Over just three sessions, I’ve seen a big change in...

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Martin Hammond

General Manager

Her understanding is unparalleled

Kate's coaching approach, coupled with her wealth of experience, truly sets her apart. Her ability to understand the int...

Kat McHale

Head of Gamification

I absolutely loved our sessions and would really recommend

Working with Kate helped me in identifying my values and my long-term career objectives while offering practical tools t...

Giulia Artizzu

Senior HR Manager

RESOURCES

Some help to get you started

Every day you take no action, you're choosing to stay as you are.


Choosing not to invest in your own professional development is

holding back your own potential and that of your team.


Now is the time to embrace the opportunity to develop your skills, and that’s where I come in.

Every day you take no action,

you're choosing to stay as you are.


Choosing not to invest in your own professional development is holding back your own potential and that of your team.


Now is the time to embrace the opportunity to develop your skills, and that’s where I come in.

The "How To Lead" Book

Packed with insights, practical tools, and the occasional "Linda" moment (because we’ve all met one).

Inside, you’ll find:

The cover of Kate's book "How to Lead"
The cover of Kate's book "How to Lead"

Lessons from 30+ years in leadership

Practical frameworks to solve real challenges

Motivating quotes from "Linda, the bad manager"

Tools to inspire and engage your team

Packed with insights, practical tools, and the occasional "Linda" moment (because we’ve all met one).

Inside, you’ll find:

Leadership Evolution Quiz

Free

Take the quiz today and find out exactly where you are in your leadership journey - and where you’re ready to grow.

Leadership Evolution Quiz

Free



More tools to elevate your leadership - none of them involve a trust fall!

FAQS

Frequently asked questions

Got questions? Let’s clear up any doubts and get you excited about transforming your leadership journey.

How do I know if you’re the right coach for me?

What all my clients have in common is a commitment to personal growth and the self-awareness to recognise that there are areas they need to improve in to become the leaders they aspire to be. They also tend to have a good sense of humour and want to have fun along the way. If that sounds like you, we’ll likely get along well!

How do I know if you’re the right coach for me?

What all my clients have in common is a commitment to personal growth and the self-awareness to recognise that there are areas they need to improve in to become the leaders they aspire to be. They also tend to have a good sense of humour and want to have fun along the way. If that sounds like you, we’ll likely get along well!

How do I know if you’re the right coach for me?

What all my clients have in common is a commitment to personal growth and the self-awareness to recognise that there are areas they need to improve in to become the leaders they aspire to be. They also tend to have a good sense of humour and want to have fun along the way. If that sounds like you, we’ll likely get along well!

How much of a difference does having a coach make?

How much of a difference does having a coach make?

How much of a difference does having a coach make?

What makes your coaching different from others?

What makes your coaching different from others?

What makes your coaching different from others?

Can I work with you if I’m not based in the UK?

Can I work with you if I’m not based in the UK?

Can I work with you if I’m not based in the UK?

How much time will I need to set aside for coaching?

How much time will I need to set aside for coaching?

How much time will I need to set aside for coaching?

Do you work with difficult bosses?

Do you work with difficult bosses?

Do you work with difficult bosses?

Lead well,
without losing the plot

I help leaders build high-performing teams so they can achieve both business growth and personal balance.


With 30 years of leadership experience and

a coaching style that mixes candour with clarity

(and just the right amount of dry humour),

I make complex leadership challenges easier to navigate - without diluting what matters.

290k+


followers of my alter-ego

"Linda, the bad manager"


150m+

video views across social media

02:29

Watch video

kate sitting with her tea cup in hand
kate sitting with her tea cup in hand

Serious results, without the stress